Bergé Automoción announces its new brand from which it will develop its distribution and mobility ecosystem.

Within its strategic plan, driven by a great focus on the client, Bergé Auto has been recently working on the implementation of its own distribution and mobility ecosystem, in times of an entire industry transformation to respond to the challenges demanded by society, such as achieving more sustainable mobility, better digitized and more energy efficient.

Astara will be the image of a whole range of products and services focused on mobility such as ownership, subscription, B2B / B2C, and new channels; supported in turn by a self-developed digital platform, which allows interaction with customers throughout the different steps in the customer journey.

Likewise, Astara integrates self-developed companies specialized in these solutions mentioned above, such as Trive (new, used and renting vehicle management platform), Cardive (vehicle subscription platform for individuals), Fleeet (vehicle subscription platform for professionals), and BotOn (connected vehicle).

Since 1979, when Bergé y Compañía began operations in the automotive sector through Bergé Automoción, the company has significantly grown up until today. Currently, it operates in 14 countries in Europe and Latin America (Spain, Portugal, Belgium, Germany, the Netherlands, Luxembourg, Poland, Finland, Sweden, Switzerland, Chile, Colombia, Peru, and Argentina), with plans to start operations soon in Austria and Southeast Asia, in the Philippines.

Astara distributes 29 car brands and directly employs about 2,500 people. It has a turnover of close to 4 billion € and achieves sales of close to 200,000 vehicles per year.

From today, Astara is the new brand that will give its name to the successful path of our leading group in distribution and mobility services.