Bergé Auto - Bergé y Compañía

WE ENABLE PEOPLE TO GO FURTHER

A WORLD
FULL OF
POSIBILITIES

countries

16 countries (3 continents).
Self-developed companies specialized in mobility solutions such as ownership, subscription, B2B / B2C, and new channels.
30 car brands (3 million cars sold since 1979).
+40 years experience.

car
brands

Since 1979, Astara is a strong and looking forward automotive distribution and mobility services group, with a presence in 16 countries to distribute 30 car brands including operations in Latam, Europe and Southeast Asia, (Spain, Portugal, Finland, Sweden, Austria, Switzerland, BENELUX, Germany, Poland, Chile, Peru, Argentina, Colombia and Philippines). Having sound international expertise and a broad understanding of the mobility sector delivers innovative tailor-made solutions for every brand and market. It offers a diversified portfolio of mobility products and services as ownership, subscription, B2B/B2C, and new digital channels.

Recognizing the global trend towards a more customer-led economy in the current digital environment, we are committed to pursuing new business ventures resulting from this unique scenario.

million cars
sold since (1979)

The values that defines us

We’re proud to have a diverse, international team from different backgrounds, cultures and countries.
We’re prepared for what’s next, thanks to the tools we continue to develop.
We’re driven by people who empower us to find the path forward.
We are backed by intelligence with crucial data that will help you save time and money.
We go further together by creating long-lasting relationships

markets

automobile
brands

million cars sold since 1979

A unique
Business
approach

Long-Term Vision

Long-term success is based on making the right business decisions to fulfill the growing expectations of our brands in a given market, and the changing mobility needs of our clients.

Growing Global

We identify geographical areas with significant growth potential, where we can fully implement our experience and know-how such as Latin America and other world regions in the near future.

Integrated Structure

Our globally integrated corporate structure allows a homogeneous operating model, ensuring “cross country” reliability of our business.

Balanced Strategy

Combining the right -local and global- strategy with the adequate business activities and resources, has granted us to sustain a regular growth, hand in hand with our represented brands and withstand shifting economic factors.

User-Centered Experience

We are constantly upgrading our business model in order to better understand our clients’ “customer journey”, while offering them a true seamless commercial experience.

Operational Excellence

Creating real value and achieving operational excellence is the result of working closely with all our stakeholders — customers, brands, dealers and employees —, making it the key to guarantee a common solid future.

Customer Solutions

Developing financial products and services for our final clients and dealers has fostered our Wholesale and Retail activities, placing them at the backbone of our vehicle “Brick & Click” selling process.